j.lowe : making and finding stuff

corn laughing all the way to the bank

Today I mocked up some evil faces on various vegetables…you know, because genetically modified foods are evil. I sent them to a couple friends with the subject PROOF THAT GENETICALLY MODIFIED FOODS ARE EVIL. I then said that I was starting a viral campaign and asked what they thought? One friend, not realizing I was joking, actually responded with a critique:

I like the corn the best, its direct and humorous and the image feels like its documenting with kind of a national geographic like authority, your intervening and saying question what’s accepted as truth. This also kind of works with the root and the sugar. The Banana and Lays are interesting but a bit trickery, these objects are photographed in a manner that references advertising/product photography, this is a bit more loaded because cynicism is inherent to this style – its obvious we should not trust advertising so you could be cribbing on a cliche, but there is potential here. The tomato is the least successful because the image feels like a stock concept.

I think there is power in finding images that present themeless as truth then exposing that truth as a faulty assumption some how. You have to pick hard targets, McDonalds would be easy – your moms garden would be hard. 

PS. eat organic

back in the day of bad haircuts, keyboards, and VHS

love it

For those with iphone – iTransmogrify demo

thanks to Michael Daigle for the send

Go Feingold!

PBS Logo History

tetra vaal – neill blomkamp

Jason Sturgill sent this out at Wieden and Kennedy years ago. So cool.